Which of the following is true about the Social Profile entity in CSM?

• A. It stores payment details
• B. It stores product preferences
• C. It stores social channel profiles linked to the customer
• D. It stores diagnostic logs

Answer: (C)

Social Profile is about linking a customer to their social channels so agents can engage and track social conversations from within the system. It stores information like the social network (e.g., Twitter, Facebook), the user’s handle or profile ID on that network, and a profile URL, all tied to the customer record. This enables you to view and respond to social interactions and tie them back to the person in your system. It isn’t meant for payment details, product preferences, or diagnostic logs, which belong to other areas of the platform. So, the correct idea is that it stores social channel profiles linked to the customer.